I developed a highly innovative marketing campaign using a retro-style text-based game called Sword of Sales. The game was designed to teach small business owners about sales strategies through an engaging and interactive experience.

Objectives

The primary objective of this project was to create a text-based game that would increase marketing leads. By providing valuable sales education in an entertaining format, the goal was to attract and engage small business owners, ultimately driving new leads and sales.

Execution

Game Development: I wrote the game using a branching narrative, which included over 100 story points. This approach allowed for a rich and interactive experience, with players making decisions that influenced the outcome of the game.

Collaboration with Developers: I worked closely with our development partners, Articnet LLC, to bring the game to life. This involved overseeing the game’s production, ensuring that the narrative and gameplay mechanics were seamlessly integrated.

Marketing Strategy: The game was launched as part of a broader marketing campaign aimed at small business owners. It was promoted through various channels to maximise reach and engagement.

Outcomes

The Sword of Sales game achieved remarkable success in terms of engagement and lead generation:

• New Marketing Leads: The game generated hundreds of new marketing leads at low cost, significantly boosting our lead acquisition efforts.
• Increased Sales: The interactive and educational nature of the game translated into thousands of dollars in new sales, demonstrating its effectiveness as a marketing tool.
• Positive Feedback: The game received positive feedback from players, who appreciated the unique and engaging approach to learning about sales.

Conclusion

Developing the Sword of Sales text-based game was a pioneering project that combined innovative marketing with interactive education. By leveraging a retro-style game format and a detailed branching narrative, I was able to create an engaging experience that not only educated small business owners but also drove substantial marketing leads and sales. This project highlights my ability to use creative strategies to achieve marketing objectives.