I was part of a small team responsible for marketing and content creation for a two-day live event in Melbourne called Witch School. This event aimed to immerse attendees in the world of witchcraft through workshops, presentations, and interactive sessions.

Objectives

The primary objective of this project was to sell tickets to the event. To achieve this, I focused on creating engaging marketing materials and a comprehensive content campaign to drive awareness and interest.

Execution

Instagram Reels: I created a series of reels specifically designed to market the event. These short, engaging videos highlighted key aspects of Witch School, showcasing the unique experiences and knowledge attendees would gain.

Content Campaign: I developed a strategic content campaign to build awareness and excitement around the event. This included overseeing a series of articles and posts across various platforms, each tailored to resonate with our target audience and encourage ticket sales.

Multimedia Campaign: I created and oversaw our marketing that stretched beyond social media, including audio content for Spotify and video content for TV advertising. 

Outcomes

The marketing efforts for Witch School were highly successful, resulting in a sold-out event. The direct impact of the reels, content campaign, and social media posts was evident in the rapid ticket sales and high level of engagement from our audience.

• Sold-Out Event: Tickets for Witch School sold out as a direct result of our marketing campaigns, demonstrating the effectiveness of the strategies employed.
• Engagement: The content created for social media generated significant interest and interaction, contributing to the overall success of the event.

Conclusion

The success of Witch School highlighted the power of well-crafted marketing and content strategies. By creating engaging reels and a targeted content campaign, I was able to drive significant awareness and interest, resulting in a sold-out event. This project showcased my ability to effectively market live events and create content that resonates with a target audience.