As part of The 8 Percent, my team and I were invited to create branded video content for Hermès Paris, covering their Hermès at Work event. This immersive experience showcased the craftsmanship behind Hermès’ luxury goods, offering the public an exclusive look at the artisans and their meticulous techniques.

Objectives

• To educate audiences about Hermès’ legacy of craftsmanship and artistry.
• To produce high-quality branded content that aligned with Hermès’ image of excellence.
• To increase public engagement and awareness of the craftsmanship behind luxury fashion.

Execution

Event Coverage: We documented the Hermès at Work event, capturing artisans demonstrating their techniques in leatherwork, silk printing, and fine craftsmanship.

Interviews & B-Roll: Our team conducted interviews with artisans and experts, providing insights into the artistry and dedication behind every Hermès piece. We also filmed extensive b-roll to showcase the event’s atmosphere.

Content Production: The footage was edited into visually compelling branded content that highlighted the artistry and heritage of Hermès, maintaining the brand’s luxurious aesthetic and storytelling approach.

Outcomes

The branded content for Hermes Paris achieved significant success:

• Six figure views across digital platforms, demonstrating strong audience engagement.
• Enhanced Brand Awareness for Hermès, reinforcing its status as a leader in luxury craftsmanship.
• Recognition for The 8 Percent, positioning us as creators of high-quality branded content with a focus on storytelling and artistic integrity.

Conclusion

Capturing Hermès at Work was a rewarding experience that allowed us to bridge the gap between luxury fashion and digital storytelling. Through engaging, high-production video content, we successfully conveyed the artistry, passion, and precision that define Hermès’ legacy. The success of this project exemplifies my ability to craft branded content that not only engages audiences but also reinforces a brand’s core values.