I have created a suite of paid and free educational courses, leveraging high-quality video, text, audio, and imagery to deliver engaging and effective learning experiences. These courses range from corporate training to niche, themed content, catering to both professional and creative industries. My expertise spans instructional design, content creation, platform setup, and video production, ensuring courses are both educationally sound and commercially successful.

The paid courses have generated hundreds of thousands of dollars in revenue, while the free courses have been highly effective in lead generation and audience growth.

Objectives

• To create high-quality digital courses that provide valuable, structured learning while maintaining strong audience engagement.
• To develop both paid and free courses that serve as profitable products and effective lead-generation tools.
• To ensure seamless course delivery by utilising top e-learning platforms and high-production-value content.

Execution

Course Development & Instructional Design: Designed and developed full course frameworks, including outlines, learning modules, and assessments using TAE-aligned frameworks. Created interactive course content, blending written materials, video, and multimedia elements to optimise learning retention.

Video Production & Content Creation: Filmed and produced a variety of course videos, from corporate training to industry-specific themed content. Collaborated with presenters, actors, and videographers to create professional, engaging video lessons.

Platform Setup & Technical Execution: Built and launched courses on Kajabi, Thinkific, and Moodle, ensuring smooth user experience and accessibility. Integrated quizzes, assignments, and automated tracking to enhance learning outcomes and engagement.

Revenue & Growth Strategy: Monetised paid courses, generating six-figure revenue through strategic pricing, marketing, and value-driven content. Leveraged free courses as lead magnets, successfully attracting and converting audiences into paying customers.

Outcomes

• Significant Revenue Growth: Paid courses have generated hundreds of thousands of dollars, proving their commercial viability.
• High Lead Generation: Free courses have been instrumental in building engaged communities and driving conversions.
• Seamless Learning Experiences: Courses have been professionally structured, visually engaging, and easy to navigate, leading to high completion rates and positive feedback.
• Scalability & Industry Impact: Courses have reached a broad audience across multiple industries, establishing credibility and expertise in digital education and e-learning strategy.

Conclusion

By combining instructional design expertise, high-quality video production, and platform management, I have successfully created and launched a range of impactful online courses. My work demonstrates the ability to develop scalable, revenue-generating education products that balance commercial success with educational value, while also driving community engagement and long-term business growth.