Through The 8 Percent, my team and I covered a fashion show by Alabama Blonde held at the Old Melbourne Gaol. Alabama Blonde is a unique fashion brand known for its edgy and avant-garde designs that often draw inspiration from various forms of art and culture.

Objectives

The primary objective was to showcase the creativity of the fashion show using a creative medium. We aimed to capture the essence and aesthetic of the event in a way that resonated with both the audience and the brand’s artistic vision.

Execution

Event Coverage: We attended the fashion show at the historic Old Melbourne Gaol, capturing the distinctive atmosphere and the innovative designs showcased by Alabama Blonde.

Creative Content Creation: To create a piece of content that truly reflected the show’s vibe, we commissioned a French voice-over artist to record a reading of the poem that inspired the collection. This added a layer of depth and sophistication to the video, aligning with the brand’s artistic ethos.

Production: The footage was meticulously edited to blend the visual elements of the fashion show with the evocative voice-over, resulting in a highly creative and engaging piece of branded content.

Outcomes

The branded content for Alabama Blonde achieved significant success:

• High Viewership: Our video garnered over 100,000 views, significantly enhancing brand awareness for both Alabama Blonde and The 8 Percent.
• Brand Awareness: The creative approach and high production quality of the video helped to elevate the perception of Alabama Blonde as an innovative and artistic fashion brand.
• Audience Engagement: The video effectively captured the imagination of the audience, showcasing the unique aesthetic and creativity of the fashion show.

Conclusion

Covering the Alabama Blonde fashion show and creating branded content for it was a rewarding project. By leveraging a creative medium and incorporating artistic elements such as the French voice-over, we were able to produce a video that not only highlighted the fashion show’s creativity but also resonated with a broad audience. The success of this project underscores my ability to create compelling and innovative content that aligns with a brand’s vision and enhances its visibility.