Through The 8 Percent, my team and I were invited to cover art installation events for Hermes Paris to create branded content. Hermes is renowned for its dedication to craftsmanship and artistry, producing high-quality luxury goods ranging from leather products and ready-to-wear apparel to home furnishings and fragrances.

Objectives

The primary objective was to educate the public on Hermes’ commitment to artistry. By creating engaging and high-quality video content, we aimed to highlight the brand’s dedication to artistic excellence.

Execution

Event Coverage: We covered several key events, including two artist collaborations. 

Interviews and B-Roll: We conducted interviews with the artists involved in the collaborations, capturing their insights and the inspiration behind their work. Additionally, we filmed extensive b-roll footage to capture the essence of the events.

Content Creation: The footage was edited into high-quality videos. The content was designed to be visually engaging and informative, aligning with the brand’s image and values.

Outcomes

The branded content for Hermes Paris achieved significant success:

• High Viewership: Our videos received over 600,000 views, demonstrating strong public interest and engagement with the content.
• Increased Brand Awareness: The project not only enhanced awareness of Hermes’ commitment to artistry but also increased the visibility and reputation of The 8 Percent as a creator of high-quality branded content.
• Public Education: The videos effectively communicated Hermes’ dedication to artistic excellence, educating the public and reinforcing the brand’s image as a leader in luxury goods.

Conclusion

Creating branded content for Hermes Paris was an exciting and rewarding project. By capturing and showcasing the brand’s commitment to artistry, we were able to create compelling content that resonated with a wide audience. The success of the videos in terms of viewership and brand awareness highlights the impact of well-crafted branded content. This project exemplifies my ability to produce high-quality, engaging content that aligns with a brand’s values and objectives.