As part of a branded content initiative, I produced the music video for Dinosaurs. The album itself was branded content, featuring songs with a business theme. The video was an ambitious cross-continental project, filmed in both Los Angeles and Melbourne, blending striking visuals with a powerful narrative. Featuring veteran Australian actor Lawrie Fildes as a deranged CEO, the video explored themes of corruption, greed, and the crumbling structures of power.

Objectives

• To create a visually compelling and thematically rich music video that complemented the song’s message.
• To merge performance footage with a narrative-driven concept, enhancing the storytelling.
• To produce high-quality content that would elevate the artist presence as a musician and engage his audience.

Execution

Dual-Locale Filming: The project was shot in both Los Angeles and Melbourne, incorporating diverse urban aesthetics to create a dynamic visual experience.

Narrative Concept: The video followed Lawrie Fildes as a deranged CEO, using sharp cinematography and evocative imagery to depict the downfall of corporate greed.

Post-Production & Editing: The final edit blended performance sequences with cinematic storytelling, ensuring the video resonated both emotionally and visually.

Outcomes

• Increased Audience Engagement: The music video garnered strong engagement across digital platforms, boosting the artist’s visibility.
• Cinematic Quality: The production was praised for its high production values, compelling storytelling, and standout performances.
• Industry Recognition: Featuring Lawrie Fildes added credibility and furthered interest in the project from both music and film audiences.

Conclusion

The Dinosaurs music video was a bold, high-impact project that combined strong visuals, engaging storytelling, and powerful themes. By blending performance with narrative elements, we created a music video that not only supported the song but also enhanced its artistic and emotional depth. This project showcased my ability to craft visually stunning and conceptually rich videos that leave a lasting impression.