I’ve ideated, planned, and executed multiple photo shoots, generally working to strong themes and directions.

As Creative Director on these editorial shoots, I was responsible for shaping the overall concept and aesthetic, ensuring a cohesive and compelling visual story. My role included:

• Concept Development – Defining the theme and artistic direction for each shoot, aligning it with brand or publication needs.
• Team Curation – Bringing together photographers, models, makeup artists, and stylists, ensuring the right creative synergy.
• Mood Boards & Briefs – Creating detailed visual references to communicate the vision clearly to the team.
• Location Scouting – Selecting and securing the perfect backdrop to enhance the shoot’s atmosphere.
• Wardrobe & Styling – Personally sourcing, curating, and borrowing fashion pieces to bring the creative vision to life.

By combining strategic planning with hands-on execution, I ensured each shoot was a seamless blend of artistic expression and high-impact visual storytelling.