The Ozflix launch was a high-impact marketing campaign designed to establish the platform as Australia’s premier streaming service for local cinema. As a marketing strategist and content producer, I played a key role in developing a comprehensive launch strategy that built brand awareness, audience engagement, and early subscriber momentum.

By combining targeted marketing campaigns, compelling original content, and live industry events, the launch successfully positioned Ozflix as the go-to streaming platform for Australian films, attracting a passionate and engaged audience from day one.

Objectives

• Develop and execute a marketing strategy to drive awareness, engagement, and early subscriptions.
• Increase email signups and audience retention ahead of the platform’s debut.
• Create compelling marketing materials to support subscriber acquisition.
• Assist with producing original content, including a series of live Q&A events featuring actors and directors, to boost audience interest and platform visibility.

Execution

Marketing & Audience Growth Strategy: Developed and implemented a multi-channel marketing campaign leveraging social media, email marketing, and PR efforts. Created a targeted content strategy designed to attract Australian film enthusiasts and convert them into long-term subscribers.

Subscriber Acquisition & Engagement: Lead generation campaigns including EDM and socials that significantly increased email subscriptions and audience engagement. Built a loyal subscriber base by emphasising Ozflix’s unique value proposition—a dedicated streaming platform for Australian films.

Original Content & Industry Engagement: Helped to produce a series of filmed live Q&A events featuring Australian film legends, including John Jarratt (Wolf Creek) and Fred Schepisi (Six Degrees of Separation) These live events served as both exclusive launch content and evergreen promotional material, providing long-term value to the platform.

Outcomes

• Successful Platform Launch: Ozflix debuted with an immediate, engaged subscriber base, ensuring a strong entry into the streaming market.
• Established Market Positioning: Positioned Ozflix as the leading streaming service for Australian cinema, building brand recognition and credibility.
• High-Value Original Content: The live Q&A series with industry icons added a unique and compelling offering to the platform, creating long-term audience value.
• Significant Audience Growth: The launch campaign drove substantial email signups, securing a highly engaged audience invested in Australian film.

Conclusion

The Ozflix launch was a highly successful campaign that combined strategic marketing, audience growth initiatives, and original content production to create a strong foundation for the platform’s success. By blending industry partnerships, compelling storytelling, and audience-driven engagement, this project reinforced my expertise in streaming platform launches, digital marketing, and branded content production.