• Project: Trade Show Activations
•  Type: Branded activations
•  Role: Event planner, producer

I have experience designing trade show and expo activations for both B2B and B2C events. My focus is on visually-striking, experiential, interesting, and fun stands that draw in customers and create conversations.

Key Objectives:

• Design visually striking, experiential trade show stands that attract attendees and encourage engagement.
• Create activations that spark conversations, increase brand awareness, and drive customer acquisition.
• Ensure seamless event logistics, branding, and audience experience for maximum impact.

Execution and Results:

• Developed interactive, high-traffic expo activations for major B2B and B2C events, including the Small Business Expo and the MindBodySpirit Festival.
• Designed engaging booth experiences, incorporating immersive elements to capture attendee interest and enhance customer interaction.
• Commissioned custom props and stall items to create a unique stall experience.
• Implemented a lead generation strategy, securing a high volume of sign-ups and business inquiries.
• Managed event logistics, vendor coordination, and branding, ensuring a seamless attendee journey.
• Secured media attention, with expo activations featured in event coverage, further amplifying brand reach.
• Established repeatable, scalable models, leading to multiple years of successful participation.